No parking space in sight at the Alte Postbahnhof at Ostbahnhof, Berlin. No Accreditation as well.
Show start of the Green Showroom runway show 4 pm sharp. Meaning we never gonna make it. You know how these fashion people in Germany are like. I thought.
But then again, I was with Ernest. Ernest O. Look. And as it usually is, when we are moving together, everything works out just the way it is supposed to work out. Our colleague Andreas Suhr from G & A Underwear is right at the entrance to get us into the showroom, be it coincidentally or destiny, and the accreditation people at the runway show seem to know our notorious lateness from the past years, can not withstand Ernest’s charming vigorous charm in any ways – the result of his years of networking work – and put us to sit in the first row, since we are coming too late.
It is the exiting times, the show, the glamor, which got me interested in fashion week. I still love it today. Especially with the Green Showroom’s and Ethical Fashion Week’s relaxed atmosphere. Nevertheless, what makes me dedicate the energy of an entire week – up to now I was not able to figure why Fashion Week consumes this crazy amount of energy – is the business behind it. The how and why behind the design – buyer – press – store – trend – chain.
What is it, that moves buyers to show interest in a designer, in a collection, to come to the showrooms and purchase the next seasons’s collections. What does it take for a press to dedicate time to cover a show, a designer, a collection, to draw buyer’s attention, to draw trend setter’s attention, to draw blogger’s attention.
In times where everyone talks about the demise of Berlin Fashion Week.
About the bankruptcy of Fashion in Berlin.
Arm aber Sexy.
Cocccon built up their buyer relations at the Green Showroom over some years. With orders from buyers peaking every year and again. Fashion Can Care – Creativity Can Care, is what Prakash, the Hagen based designer standing behind the brand, found at a point in his career. And it excites – him, press, politicians, buyers. It definitely excites me, this idea, to wear organic vegan fair trade silk and cotton on my skin. Produced in the village of his origin in India, handmade, local.
And then there is underwear, this year it is everywhere. With Ernest O. Look working on his new underwear collection – Men’s styles – with his unmatched ability to surprise people, to amaze people with his style, making his style be the one they want. A genius, on top of that, when it comes to production, press and retail relations.
With George Andreas Suhr – G&A ORG&ANIC Underwear – and his own unique take on haunting simple designs for the man of style, comfort and conciseness. For him who wants to feel all organic cotton only on his preciousness. It convinced the fashion press.
And it convinced me, that there definitely should be something like this for my preciousness – for women. Maybe even by myself, so I can put in action all the impressions, ideas, inspirations, strategies I gathered over the past years on what it is, that moves buyers to show interest in a designer, in a collection, to come to the showrooms and purchase the next seasons’s collections, on what it takes for a press to dedicate time to cover a show, a designer, a collection, to draw buyer’s attention, to draw trend setter’s attention, to draw blogger’s attention ;-).