blog story


– Dive in and find out all about these feminine entrepreneurships –

Here are this blog’s stories:

In times of change, things change fast. At least in parts. While some elements remain intact for longer. Hinging behind. Or maybe just taking the time they need to be able to follow.

Some of you may have realised that my 3 months old blog that I had baptised women entrepreneurships has kept its URL links while it has changed its name into fempreneurships.

Oh my, yet another feminist wandering off into the extremes you may think – but it is quite the opposite, so hear me out.

The essence of my sharings, so I explained to a dear friend of mine over brunch the other day, is the idea of promoting and embracing feminine entrepreneurship styles in our business and mainstream economy. Much less a call for fewer men and more women in business and leading positions of influential companies and corporations in our prevailing economy.

In my understanding, there are masculine and feminine styles of entrepreneurship – as in modes of generating added economic value, as in earning money, creating employment, contributing to society. Men and women carry both of these styles in them, independent of their gender. Most men may have a bit more of the masculine style and a bit less of the feminine style. Most women may have a bit more of the feminine style and a bit less of the masculine style.

It is the feminine business style – which I call fempreneurship – that excites me. It is that style, which I do not see entirely reflected in the title women entrepreneurships since the feminine business style really does embrace both, women and men. It is fempreneurship, which makes me curious, which I have been exploring and which I want to explore more, here on this blog, together with you.


And then there is this blog’s history:

This blog has been many things: A blog for the sake of having a blog.  A wish to share inspirations on Europe-Africa relations. An eye opener for the creative economic forces of young entrepreneurship. A Blogspot.

This blog has been an attempt to regain my passion for writing after a traumatising 7 good years of castigation into academic writing. Where there was no space for the phantasy I so much loved. For the writing of thoughts, structures, words and sentences that would not always make sense if you close yourself off from the worlds of imagination and other dimensions. And it also has been my drive to share about my work, my experiences and my ideas as consultant.

Women Entrepreneurships is the core that resulted from my journey towards my realisation that creative and passionate writing occurs when the thoughts and words come from the heart. And whenever I would write about women entrepreneurship words would pour straight from my heart.

Women Entrepreneurships is also a consequence that resulted from my realisation that the consulting business is an inherently male domain with no female vibes or structures in sight and no female mentors to learn from. And that writing about this my work successfully, as one of the best, as the best, would mean that I would have to play according to these male rules. I was confronted to make choices. To either adhere and become male myself or to engage in this curious adventure of figuring out how the feminine navigates, functions and shines in the world of business and consulting.

I chose the latter one and am so super happy, excited and curious to explore on this blog together with you the magics of women in business & leadership.

Because lets be honest. The prevailing economic structures are pretty much fine tuned to the functioning of men. Or let me say – to the functioning of the masculine. And let us be even a little bit more honest. The last fourty+ years of feminist empowerment struggle for women to be an equal part of these economic structures have brought us exactly that: women bringing to perfection their male modes of economic value generation.

But is it really only masculine traits of character that can generate economic value? I do not believe so. I believe that there are feminine business modes – be it in women or in men. I believe that we all do sneaky cheaky them in, here, there, everywhere and that these modes have a core share in and a high potential to generate added economic value. Income, employment, products, business opportunities. And I am curious to explore what they are. How they may look like. How they feel. Right here, together with you, on this blog.

Just shortly after writing this, I changed the blog again … to its current name and message on fempreneurships: magics of the feminine in business & leadership.

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Wie schaffen wir wirtschaftlichen Mehrwert mit unserer femininen Seite und unserem Körper – also nicht nur mit maskulinen Attributen? Und welche Potentiale ruhen im Frauen-Unternehmertum im Hinblick auf Deutsch-Afrikanische Wirtschaftsbeziehungen? Dies sind Schlüsselthemen, mit denen ich mich auf diesem Blog beschäftige.